A microsite is a mini website that can be used for local businesses or larger businesses that wish to target specific keywords on search engines like Google, Yahoo & Bing.

Local Business Websites

Although EVERY business needs an online presence some businesses really don’t need a multi-page website to achieve their online marketing objectives.

For example; a local plumber who provides regular plumbing services and installations within a 20 km radius can easily achieve a very prominent position on Google with a properly constructed 2 page website at a total cost of just under $800.

This type of website targets internet users searching specific goods or services in a specific area. It is NOT intended for say a business which sells sporting goods online to anywhere in the country. However it is perfect for a local sports shop which relies on customers within a 5 suburb radius. As well as prominently displaying on say Google, the shop owner can also use a microsite to advertise weekly or monthly specials online and thus attract customers from further afield.

What other costs are involved? Well there are 2 other costs you must consider. Firstly there is website hosting which starts at $15 per month. You will also have to renew your website url registration which is approx. $35 per year (depending on the address). So, for the GRAND total of $800 upfront and $200ish per year you OWN the website, you can add different products at will, you allow your customers to browse online and, most importantly, you have now established an online presence for your business which is available 24/7 to your customers. (Total cost over 4 years around $1,600 or less than $7.70 per week, Tax Deductable!).

Microsites are ideal for local businesses including; hairdressers, restaurants, plumbers, electricians, handymen, doctors, beauty salons and a range of other businesses.

Microsites are also a great way to target individual keywords and search terms on Google, Yahoo & Bing

Say for instance your business already has a website and that website already comes up on search engines for many of the products or services that you sell.

Chances are that there are some terms which it is not indexing (displaying) for and consequently you are either not selling as much of that product or service as you would like to. Perhaps you have had to buy an adwords (pay per click) campaign to maintain an online presence for a term(s) which your website is not being found for.

A Microsite can be designed to index for these terms and thus save you the cost of an adwords campaign.

Inno-Tech are involved in many online communities exploring and developing these search effective strategies.